Lululemon Holiday Collection: Fashion

For Lululemon's 2022 holiday collection I was tasked with shooting content for Instagram stories, shopping lists and bts content for their big holiday shoot! The challenge here was to highlight the indicated clothing item and to shoot outdoors during each model's fitting, a super tight time-window. This required creating and maintaining shot lists, keeping track of each model's fitting timing and working within brand color and art guidelines. The brand loved my content so much, they bumped these photos to main page!